diff --git a/services/web/public/src/main/new-subscription.js b/services/web/public/src/main/new-subscription.js
index 10d994a7ab..3f67bc6ac3 100644
--- a/services/web/public/src/main/new-subscription.js
+++ b/services/web/public/src/main/new-subscription.js
@@ -27,12 +27,14 @@ define(['base', 'directives/creditCards', 'libs/recurly-4.8.5'], App =>
       event_tracking.sendMB('subscription-form-switch-to-student', {
         plan: window.plan_code
       })
+      event_tracking.send('subscription-funnel', 'subscription-form-switch-to-student', window.plan_code)
       window.location = `/user/subscription/new?planCode=${planCode}&currency=${
         $scope.currencyCode
       }&cc=${$scope.data.coupon}`
     }
 
     event_tracking.sendMB('subscription-form', { plan: window.plan_code })
+    event_tracking.send('subscription-funnel', 'subscription-form-viewed', window.plan_code)
 
     $scope.paymentMethod = { value: 'credit_card' }
 
@@ -164,6 +166,7 @@ define(['base', 'directives/creditCards', 'libs/recurly-4.8.5'], App =>
       $scope.validation.errorFields = {}
       if (err != null) {
         event_tracking.sendMB('subscription-error', err)
+        event_tracking.send('subscription-funnel', 'subscription-error')
         // We may or may not be in a digest loop here depending on
         // whether recurly could do validation locally, so do it async
         $scope.$evalAsync(function() {
@@ -200,11 +203,13 @@ define(['base', 'directives/creditCards', 'libs/recurly-4.8.5'], App =>
           coupon_code: postData.subscriptionDetails.coupon_code,
           isPaypal: postData.subscriptionDetails.isPaypal
         })
+        event_tracking.send('subscription-funnel', 'subscription-form-submitted',  postData.subscriptionDetails.plan_code)
 
         return $http
           .post('/user/subscription/create', postData)
           .then(function() {
             event_tracking.sendMB('subscription-submission-success')
+            event_tracking.send('subscription-funnel', 'subscription-submission-success', postData.subscriptionDetails.plan_code)
             window.location.href = '/user/subscription/thank-you'
           })
           .catch(function() {