diff --git a/services/web/app/src/Features/Project/ProjectCreationHandler.js b/services/web/app/src/Features/Project/ProjectCreationHandler.js
index be9dff61f3..be8729cc0a 100644
--- a/services/web/app/src/Features/Project/ProjectCreationHandler.js
+++ b/services/web/app/src/Features/Project/ProjectCreationHandler.js
@@ -15,7 +15,6 @@ const path = require('path')
 const { callbackify } = require('util')
 const _ = require('underscore')
 const AnalyticsManager = require('../Analytics/AnalyticsManager')
-const SplitTestV2Handler = require('../SplitTests/SplitTestV2Handler')
 
 const MONTH_NAMES = [
   'January',
@@ -31,7 +30,6 @@ const MONTH_NAMES = [
   'November',
   'December',
 ]
-const EXAMPLE_PROJECT_SPLITTEST_ID = 'example-project-v3'
 
 async function createBlankProject(ownerId, projectName, attributes = {}) {
   const isImport = attributes && attributes.overleaf
@@ -61,76 +59,39 @@ async function createProjectFromSnippet(ownerId, projectName, docLines) {
 
 async function createBasicProject(ownerId, projectName) {
   const project = await _createBlankProject(ownerId, projectName)
+
+  const docLines = await _buildTemplate('mainbasic.tex', ownerId, projectName)
+  await _createRootDoc(project, ownerId, docLines)
+
   AnalyticsManager.recordEvent(ownerId, 'project-created', {
     projectId: project._id,
   })
-  const docLines = await _buildTemplate('mainbasic.tex', ownerId, projectName)
-  await _createRootDoc(project, ownerId, docLines)
+
   return project
 }
 
 async function createExampleProject(ownerId, projectName) {
   const project = await _createBlankProject(ownerId, projectName)
 
-  const assignment = await SplitTestV2Handler.promises.getAssignment(
-    ownerId,
-    EXAMPLE_PROJECT_SPLITTEST_ID
-  )
-
-  if (assignment.variant === 'example-frog') {
-    await _addSplitTestExampleProjectFiles(ownerId, projectName, project)
-  } else {
-    await _addDefaultExampleProjectFiles(ownerId, projectName, project)
-  }
+  await _addExampleProjectFiles(ownerId, projectName, project)
 
   AnalyticsManager.recordEvent(ownerId, 'project-created', {
     projectId: project._id,
-    ...assignment.analytics.segmentation,
   })
 
   return project
 }
 
-async function _addDefaultExampleProjectFiles(ownerId, projectName, project) {
-  const mainDocLines = await _buildTemplate('main.tex', ownerId, projectName)
-  await _createRootDoc(project, ownerId, mainDocLines)
-
-  const referenceDocLines = await _buildTemplate(
-    'references.bib',
-    ownerId,
-    projectName
-  )
-  await ProjectEntityUpdateHandler.promises.addDoc(
-    project._id,
-    project.rootFolder[0]._id,
-    'references.bib',
-    referenceDocLines,
-    ownerId
-  )
-
-  const universePath = path.resolve(
-    __dirname + '/../../../templates/project_files/universe.jpg'
-  )
-  await ProjectEntityUpdateHandler.promises.addFile(
-    project._id,
-    project.rootFolder[0]._id,
-    'universe.jpg',
-    universePath,
-    null,
-    ownerId
-  )
-}
-
-async function _addSplitTestExampleProjectFiles(ownerId, projectName, project) {
+async function _addExampleProjectFiles(ownerId, projectName, project) {
   const mainDocLines = await _buildTemplate(
-    'test-example-project/main.tex',
+    'example-project/main.tex',
     ownerId,
     projectName
   )
   await _createRootDoc(project, ownerId, mainDocLines)
 
   const bibDocLines = await _buildTemplate(
-    'test-example-project/sample.bib',
+    'example-project/sample.bib',
     ownerId,
     projectName
   )
@@ -143,8 +104,7 @@ async function _addSplitTestExampleProjectFiles(ownerId, projectName, project) {
   )
 
   const frogPath = path.resolve(
-    __dirname +
-      '/../../../templates/project_files/test-example-project/frog.jpg'
+    __dirname + '/../../../templates/project_files/example-project/frog.jpg'
   )
   await ProjectEntityUpdateHandler.promises.addFile(
     project._id,
diff --git a/services/web/app/templates/project_files/test-example-project/frog.jpg b/services/web/app/templates/project_files/example-project/frog.jpg
similarity index 100%
rename from services/web/app/templates/project_files/test-example-project/frog.jpg
rename to services/web/app/templates/project_files/example-project/frog.jpg
diff --git a/services/web/app/templates/project_files/test-example-project/main.tex b/services/web/app/templates/project_files/example-project/main.tex
similarity index 100%
rename from services/web/app/templates/project_files/test-example-project/main.tex
rename to services/web/app/templates/project_files/example-project/main.tex
diff --git a/services/web/app/templates/project_files/test-example-project/sample.bib b/services/web/app/templates/project_files/example-project/sample.bib
similarity index 100%
rename from services/web/app/templates/project_files/test-example-project/sample.bib
rename to services/web/app/templates/project_files/example-project/sample.bib
diff --git a/services/web/scripts/create_project.js b/services/web/scripts/create_project.js
index 0220c9ce9e..86cda94764 100644
--- a/services/web/scripts/create_project.js
+++ b/services/web/scripts/create_project.js
@@ -45,30 +45,34 @@ async function _createRootDoc(project, ownerId, docLines) {
 }
 
 async function _addDefaultExampleProjectFiles(ownerId, projectName, project) {
-  const mainDocLines = await _buildTemplate('main.tex', ownerId, projectName)
+  const mainDocLines = await _buildTemplate(
+    'example-project/main.tex',
+    ownerId,
+    projectName
+  )
   await _createRootDoc(project, ownerId, mainDocLines)
 
-  const referenceDocLines = await _buildTemplate(
-    'references.bib',
+  const bibDocLines = await _buildTemplate(
+    'example-project/sample.bib',
     ownerId,
     projectName
   )
   await ProjectEntityUpdateHandler.promises.addDoc(
     project._id,
     project.rootFolder[0]._id,
-    'references.bib',
-    referenceDocLines,
+    'sample.bib',
+    bibDocLines,
     ownerId
   )
 
-  const universePath = path.resolve(
-    __dirname + '/../app/templates/project_files/universe.jpg'
+  const frogPath = path.resolve(
+    __dirname + '/../app/templates/project_files/example-project/frog.jpg'
   )
   await ProjectEntityUpdateHandler.promises.addFile(
     project._id,
     project.rootFolder[0]._id,
-    'universe.jpg',
-    universePath,
+    'frog.jpg',
+    frogPath,
     null,
     ownerId
   )
diff --git a/services/web/test/acceptance/src/ProjectDuplicateNameTests.js b/services/web/test/acceptance/src/ProjectDuplicateNameTests.js
index f7fb1ae0fc..5c58dbee48 100644
--- a/services/web/test/acceptance/src/ProjectDuplicateNameTests.js
+++ b/services/web/test/acceptance/src/ProjectDuplicateNameTests.js
@@ -65,11 +65,11 @@ describe('ProjectDuplicateNames', function () {
             )
             this.refBibDoc = _.find(
               project.rootFolder[0].docs,
-              doc => doc.name === 'references.bib'
+              doc => doc.name === 'sample.bib'
             )
             this.imageFile = _.find(
               project.rootFolder[0].fileRefs,
-              file => file.name === 'universe.jpg'
+              file => file.name === 'frog.jpg'
             )
             this.rootFolderId = project.rootFolder[0]._id.toString()
             // create a folder called 'testfolder'
@@ -181,7 +181,7 @@ describe('ProjectDuplicateNames', function () {
             {
               uri: `/project/${this.example_project_id}/doc`,
               json: {
-                name: 'universe.jpg',
+                name: 'frog.jpg',
                 parent_folder_id: this.rootFolderId,
               },
             },
@@ -203,7 +203,7 @@ describe('ProjectDuplicateNames', function () {
             {
               uri: `/project/${this.example_project_id}/folder`,
               json: {
-                name: 'universe.jpg',
+                name: 'frog.jpg',
                 parent_folder_id: this.rootFolderId,
               },
             },
@@ -227,7 +227,7 @@ describe('ProjectDuplicateNames', function () {
               json: true,
               qs: {
                 folder_id: this.rootFolderId,
-                qqfilename: 'universe.jpg',
+                qqfilename: 'frog.jpg',
               },
               formData: {
                 qqfile: {
@@ -235,7 +235,7 @@ describe('ProjectDuplicateNames', function () {
                     Path.resolve(__dirname + '/../files/1pixel.png')
                   ),
                   options: {
-                    filename: 'universe.jpg',
+                    filename: 'frog.jpg',
                     contentType: 'image/jpeg',
                   },
                 },
@@ -310,7 +310,7 @@ describe('ProjectDuplicateNames', function () {
               json: true,
               qs: {
                 folder_id: this.rootFolderId,
-                qqfilename: 'universe.jpg',
+                qqfilename: 'frog.jpg',
               },
               formData: {
                 qqfile: {
@@ -409,7 +409,7 @@ describe('ProjectDuplicateNames', function () {
             {
               uri: `/project/${this.example_project_id}/doc/${this.refBibDoc._id}/rename`,
               json: {
-                name: 'universe.jpg',
+                name: 'frog.jpg',
               },
             },
             (err, res, body) => {
@@ -430,7 +430,7 @@ describe('ProjectDuplicateNames', function () {
             {
               uri: `/project/${this.example_project_id}/folder/${this.testFolderId}/rename`,
               json: {
-                name: 'universe.jpg',
+                name: 'frog.jpg',
               },
             },
             (err, res, body) => {
@@ -451,7 +451,7 @@ describe('ProjectDuplicateNames', function () {
             {
               uri: `/project/${this.example_project_id}/file/${this.imageFile._id}/rename`,
               json: {
-                name: 'universe.jpg',
+                name: 'frog.jpg',
               },
             },
             (err, res, body) => {
@@ -547,7 +547,7 @@ describe('ProjectDuplicateNames', function () {
               {
                 uri: `/project/${this.example_project_id}/doc`,
                 json: {
-                  name: 'universe.jpg',
+                  name: 'frog.jpg',
                   parent_folder_id: this.testFolderId,
                 },
               },