diff --git a/services/web/app/views/subscriptions/_plans_page_details_more.pug b/services/web/app/views/subscriptions/_plans_page_details_more.pug
index 17c683201e..d4867c2811 100644
--- a/services/web/app/views/subscriptions/_plans_page_details_more.pug
+++ b/services/web/app/views/subscriptions/_plans_page_details_more.pug
@@ -87,7 +87,7 @@ div
 			+plan_switch('table')
 		.col-md-3.text-right
 			+currency_dropdown
-	.row(event-tracking="features-table-viewed" event-tracking-ga="subscription-funnel" event-tracking-trigger="scroll"  event-tracking-send-once="true")
+	.row(event-tracking="features-table-viewed" event-tracking-ga="subscription-funnel" event-tracking-trigger="scroll" event-tracking-send-once="true" event-tracking-label=`exp-{{plansVariant}}`)
 		.col-sm-12(ng-if="ui.view != 'student'")
 			+table_premium
 		.col-sm-12(ng-if="ui.view == 'student'")
diff --git a/services/web/public/coffee/main/plans.coffee b/services/web/public/coffee/main/plans.coffee
index 2915425dc0..1637d79374 100644
--- a/services/web/public/coffee/main/plans.coffee
+++ b/services/web/public/coffee/main/plans.coffee
@@ -153,6 +153,7 @@ define [
 		if $scope.shouldABTestPlans
 			sixpack.participate 'plans-details', ['default', 'more-details'], (chosenVariation, rawResponse)->
 				$scope.plansVariant = chosenVariation
+				event_tracking.send 'subscription-funnel', 'plans-page-loaded', chosenVariation
 
 		$scope.showPlans = true