diff --git a/services/web/app/views/subscriptions/plans-marketing/v2/_mixins.pug b/services/web/app/views/subscriptions/plans-marketing/v2/_mixins.pug
index a0850380f5..077aa37dfc 100644
--- a/services/web/app/views/subscriptions/plans-marketing/v2/_mixins.pug
+++ b/services/web/app/views/subscriptions/plans-marketing/v2/_mixins.pug
@@ -513,8 +513,9 @@ mixin additional_link_group(eventTrackingKey, additionalEventSegmentation, plan)
 mixin additional_link_buy(eventTrackingKey, additionalEventSegmentation, plan, period)
 	- var buttonSegmentation = plan + '-link'
 	- var segmentation = JSON.stringify(Object.assign({}, {button: buttonSegmentation, location: 'table-header', period}, additionalEventSegmentation))
+	- var itmCampaign = itm_campaign ? { itm_campaign } : {itm_campaign: 'plans'}
 	- var itmReferrer = itm_referrer ? { itm_referrer } : {}
-	- var qs = new URLSearchParams({planCode: plan, currency: recommendedCurrency, itm_campaign, itm_content: 'card', ...itmReferrer})
+	- var qs = new URLSearchParams({planCode: plan, currency: recommendedCurrency, itm_content: 'card', ...itmCampaign, ...itmReferrer})
 	small.plans-v2-table-th-content-additional-link
 		| #{translate("or")} 
 		a(