diff --git a/services/web/app/src/Features/Subscription/SubscriptionController.js b/services/web/app/src/Features/Subscription/SubscriptionController.js
index e7aa941e2d..07c1fb4865 100644
--- a/services/web/app/src/Features/Subscription/SubscriptionController.js
+++ b/services/web/app/src/Features/Subscription/SubscriptionController.js
@@ -155,6 +155,13 @@ async function userSubscriptionPage(req, res) {
 
   AnalyticsManager.recordEventForSession(req.session, 'subscription-page-view')
 
+  const assignment = await SplitTestHandler.promises.getAssignment(
+    req,
+    'subscription-cancel-button'
+  )
+
+  const cancelButtonNewCopy = assignment && assignment.variant === 'new-copy'
+
   const data = {
     title: 'your_subscription',
     plans,
@@ -170,6 +177,7 @@ async function userSubscriptionPage(req, res) {
     v1SubscriptionStatus,
     currentInstitutionsWithLicence,
     groupPlanModalOptions,
+    cancelButtonNewCopy,
   }
   res.render('subscriptions/dashboard', data)
 }
diff --git a/services/web/app/views/subscriptions/dashboard/_personal_subscription_recurly.pug b/services/web/app/views/subscriptions/dashboard/_personal_subscription_recurly.pug
index 7566612a94..e8ec18b35b 100644
--- a/services/web/app/views/subscriptions/dashboard/_personal_subscription_recurly.pug
+++ b/services/web/app/views/subscriptions/dashboard/_personal_subscription_recurly.pug
@@ -33,7 +33,14 @@ div(ng-controller="RecurlySubscriptionController")
 					|  
 					a(href=personalSubscription.recurly.accountManagementLink, target="_blank").btn.btn-info #{translate("view_your_invoices")}
 					|  
-					a(href, ng-click="switchToCancellationView()", ng-hide="recurlyLoadError").btn.btn-danger !{translate("cancel_your_subscription")}
+					unless (cancelButtonNewCopy)
+						a(href, ng-click="switchToCancellationView()", ng-hide="recurlyLoadError", event-tracking='subscription-page-cancel-button-click', event-tracking-mb="true", event-tracking-trigger="click").btn.btn-danger !{translate("stop_your_subscription")}
+				if (cancelButtonNewCopy)
+					p
+						a(href, ng-click="switchToCancellationView()", ng-hide="recurlyLoadError", event-tracking='subscription-page-cancel-button-click', event-tracking-mb="true", event-tracking-trigger="click").btn.btn-danger !{translate("cancel_your_subscription")}
+					unless (personalSubscription.recurly.trialEndsAtFormatted && personalSubscription.recurly.trial_ends_at > Date.now())
+						p
+							i !{translate("subscription_will_remain_active_until_end_of_billing_period_x", {terminationDate: personalSubscription.recurly.nextPaymentDueAt}, ['strong'])}
 			when "canceled"
 				p !{translate("currently_subscribed_to_plan", {planName: personalSubscription.plan.name}, ['strong'])}
 				p !{translate("subscription_canceled_and_terminate_on_x", {terminateDate: personalSubscription.recurly.nextPaymentDueAt}, ['strong'])}
diff --git a/services/web/locales/en.json b/services/web/locales/en.json
index 79682ceab2..dee02ad96b 100644
--- a/services/web/locales/en.json
+++ b/services/web/locales/en.json
@@ -788,7 +788,9 @@
   "activate": "Activate",
   "activating": "Activating",
   "ill_take_it": "I’ll take it!",
-  "cancel_your_subscription": "Stop Your Subscription",
+  "cancel_your_subscription": "Cancel Your Subscription",
+  "stop_your_subscription": "Stop Your Subscription",
+  "subscription_will_remain_active_until_end_of_billing_period_x": "Your subscription will remain active until the end of your billing period, <0>__terminationDate__</0>.",
   "no_thanks_cancel_now": "No thanks, I still want to cancel",
   "cancel_my_account": "Cancel my subscription",
   "sure_you_want_to_cancel": "Are you sure you want to cancel?",