diff --git a/services/web/Makefile b/services/web/Makefile
index 22b17f8bd8..847f7161e3 100644
--- a/services/web/Makefile
+++ b/services/web/Makefile
@@ -513,7 +513,7 @@ build:
 		../..
 
 publish:
-	docker push $(DOCKER_REPO)/$(PROJECT_NAME):$(BRANCH_NAME)-$(BUILD_NUMBER)
+	docker push $(IMAGE_REPO_FINAL)
 
 tar:
 	COMPOSE_PROJECT_NAME=tar_$(BUILD_DIR_NAME) $(DOCKER_COMPOSE) run --rm tar