diff --git a/services/web/app/src/Features/Subscription/SubscriptionController.js b/services/web/app/src/Features/Subscription/SubscriptionController.js
index d9791a20d0..504b180566 100644
--- a/services/web/app/src/Features/Subscription/SubscriptionController.js
+++ b/services/web/app/src/Features/Subscription/SubscriptionController.js
@@ -32,7 +32,12 @@ const V1SubscriptionManager = require('./V1SubscriptionManager')
 const Errors = require('../Errors/Errors')
 const HttpErrorHandler = require('../Errors/HttpErrorHandler')
 const SubscriptionErrors = require('./Errors')
+const SplitTestHandler = require('../SplitTests/SplitTestHandler')
+const AnalyticsManager = require('../Analytics/AnalyticsManager')
 const OError = require('@overleaf/o-error')
+const _ = require('lodash')
+
+const SUBSCRIPTION_PAGE_SPLIT_TEST = 'subscription-page'
 
 module.exports = SubscriptionController = {
   plansPage(req, res, next) {
@@ -166,11 +171,47 @@ module.exports = SubscriptionController = {
             const plans = SubscriptionViewModelBuilder.buildPlansList(
               personalSubscription ? personalSubscription.plan : undefined
             )
+
+            let subscriptionCopy = 'default'
+            if (
+              personalSubscription ||
+              hasSubscription ||
+              (memberGroupSubscriptions &&
+                memberGroupSubscriptions.length > 0) ||
+              (confirmedMemberAffiliations &&
+                confirmedMemberAffiliations.length > 0 &&
+                _.find(confirmedMemberAffiliations, affiliation => {
+                  return affiliation.licence && affiliation.licence !== 'free'
+                }))
+            ) {
+              AnalyticsManager.recordEvent(user._id, 'subscription-page-view')
+            } else {
+              const testSegmentation = SplitTestHandler.getTestSegmentation(
+                user._id,
+                SUBSCRIPTION_PAGE_SPLIT_TEST
+              )
+              if (testSegmentation.enabled) {
+                subscriptionCopy = testSegmentation.variant
+
+                AnalyticsManager.recordEvent(
+                  user._id,
+                  'subscription-page-view',
+                  {
+                    splitTestId: SUBSCRIPTION_PAGE_SPLIT_TEST,
+                    splitTestVariantId: testSegmentation.variant,
+                  }
+                )
+              } else {
+                AnalyticsManager.recordEvent(user._id, 'subscription-page-view')
+              }
+            }
+
             const data = {
               title: 'your_subscription',
               plans,
               user,
               hasSubscription,
+              subscriptionCopy,
               fromPlansPage,
               personalSubscription,
               memberGroupSubscriptions,
diff --git a/services/web/app/views/subscriptions/dashboard.pug b/services/web/app/views/subscriptions/dashboard.pug
index 649d91911d..aa12cc46db 100644
--- a/services/web/app/views/subscriptions/dashboard.pug
+++ b/services/web/app/views/subscriptions/dashboard.pug
@@ -56,6 +56,14 @@ block content
 									a(href="mailto:support@overleaf.com") support@overleaf.com
 									|  to find out more.
 							else
-								p(ng-non-bindable) You're on the #{settings.appName} Free plan.
-								|
-								a(ng-controller="UpgradeSubscriptionController" href="/user/subscription/plans" ng-click="upgradeSubscription()").btn.btn-primary Upgrade now
+								if (subscriptionCopy === 'new')
+									p(ng-non-bindable) You are on the #{settings.appName} Free plan. Upgrade to access these Premium Features:
+									ul
+										li Invite more collaborators
+										for feature in ['realtime_track_changes', 'full_doc_history', 'reference_search', 'reference_sync', 'dropbox_integration_lowercase', 'github_integration_lowercase', 'priority_support']
+											li #{translate(feature)}
+									a(ng-controller="UpgradeSubscriptionController" href="/user/subscription/plans" ng-click="upgradeSubscription()").btn.btn-primary Upgrade now
+								else
+									p(ng-non-bindable) You're on the #{settings.appName} Free plan.
+									|
+									a(ng-controller="UpgradeSubscriptionController" href="/user/subscription/plans" ng-click="upgradeSubscription()").btn.btn-primary Upgrade now
diff --git a/services/web/config/settings.defaults.coffee b/services/web/config/settings.defaults.coffee
index cbab2b650e..b09bbedd9f 100644
--- a/services/web/config/settings.defaults.coffee
+++ b/services/web/config/settings.defaults.coffee
@@ -246,6 +246,16 @@ module.exports = settings =
 					rolloutPercent: parseInt(process.env['SPLITTEST_EXAMPLE_PROJECT_FROG_VARIANT_ROLLOUT_PERCENT'] || '0', 10)
 				}
 			]
+		},
+		{
+			id: 'subscription-page'
+			active: process.env['SPLITTEST_SUBSCRIPTION_PAGE_ACTIVE'] == 'true'
+			variants: [
+				{
+					id: 'new'
+					rolloutPercent: parseInt(process.env['SPLITTEST_SUBSCRIPTION_PAGE_NEW_VARIANT_ROLLOUT_PERCENT'] || '0', 10)
+				}
+			]
 		}
 	]
 
diff --git a/services/web/config/settings.webpack.coffee b/services/web/config/settings.webpack.coffee
new file mode 100644
index 0000000000..2f484f0092
--- /dev/null
+++ b/services/web/config/settings.webpack.coffee
@@ -0,0 +1,21 @@
+Path = require('path')
+
+module.exports = {
+	overleafModuleImports: {
+		# modules to import (an array of paths relative to this file in /app/config at build time)
+		createFileModes: [
+			Path.resolve(__dirname, '../modules/tpr-webmodule/frontend/js/components/create-file-mode-mendeley.js'),
+			Path.resolve(__dirname, '../modules/tpr-webmodule/frontend/js/components/create-file-mode-zotero.js')
+		],
+		tprLinkedFileInfo: [
+			Path.resolve(__dirname, '../modules/tpr-webmodule/frontend/js/components/linked-file-info.js')
+		],
+		tprLinkedFileRefreshError: [
+			Path.resolve(__dirname, '../modules/tpr-webmodule/frontend/js/components/linked-file-refresh-error.js')
+		],
+		gitBridge: [Path.resolve(__dirname, '../modules/git-bridge/frontend/js/components/git-bridge-modal.js')]
+		publishModal: [
+			Path.resolve(__dirname, '../modules/publish-modal/frontend/js/components/publish-toolbar-button')
+		]
+	}
+}
diff --git a/services/web/test/unit/src/Subscription/SubscriptionControllerTests.js b/services/web/test/unit/src/Subscription/SubscriptionControllerTests.js
index f72b14b631..667797b15f 100644
--- a/services/web/test/unit/src/Subscription/SubscriptionControllerTests.js
+++ b/services/web/test/unit/src/Subscription/SubscriptionControllerTests.js
@@ -115,6 +115,12 @@ describe('SubscriptionController', function () {
           unprocessableEntity: sinon.stub(),
         }),
         './Errors': SubscriptionErrors,
+        '../Analytics/AnalyticsManager': (this.AnalyticsManager = {
+          recordEvent: sinon.stub(),
+        }),
+        '../SplitTests/SplitTestHandler': (this.SplitTestHandler = {
+          getTestSegmentation: () => {},
+        }),
       },
     })