diff --git a/docs/content/templates/functions.md b/docs/content/templates/functions.md
index 984efc9b1..ef576bb60 100644
--- a/docs/content/templates/functions.md
+++ b/docs/content/templates/functions.md
@@ -448,6 +448,12 @@ Runs the string through the Markdown processor. The result will be declared as "
 
 e.g. `{{ .Title | markdownify }}`
 
+### plainify
+
+Strips any HTML and returns the plain text version.
+
+e.g. `{{ "<b>BatMan</b>" | plainify }}` → "BatMan"
+
 ### pluralize
 Pluralize the given word with a set of common English pluralization rules.
 
diff --git a/tpl/template_funcs.go b/tpl/template_funcs.go
index 29bb6dd04..5fb496c14 100644
--- a/tpl/template_funcs.go
+++ b/tpl/template_funcs.go
@@ -1169,9 +1169,21 @@ func emojify(in interface{}) (template.HTML, error) {
 	if err != nil {
 		return "", err
 	}
+
 	return template.HTML(helpers.Emojify([]byte(str))), nil
 }
 
+// plainify strips any HTML and returns the plain text version.
+func plainify(in interface{}) (string, error) {
+	s, err := cast.ToStringE(in)
+
+	if err != nil {
+		return "", err
+	}
+
+	return helpers.StripHTML(s), nil
+}
+
 func refPage(page interface{}, ref, methodName string) template.HTML {
 	value := reflect.ValueOf(page)
 
@@ -1674,6 +1686,7 @@ func init() {
 		"mul":          func(a, b interface{}) (interface{}, error) { return helpers.DoArithmetic(a, b, '*') },
 		"ne":           ne,
 		"partial":      partial,
+		"plainify":     plainify,
 		"pluralize":    pluralize,
 		"readDir":      readDir,
 		"ref":          ref,
diff --git a/tpl/template_funcs_test.go b/tpl/template_funcs_test.go
index 983a97d2a..77cd52a33 100644
--- a/tpl/template_funcs_test.go
+++ b/tpl/template_funcs_test.go
@@ -108,6 +108,7 @@ safeHTML: {{ "Bat&Man" | safeHTML | safeHTML }}
 safeCSS: {{ "Bat&Man" | safeCSS | safeCSS }}
 safeURL: {{ "http://gohugo.io" | safeURL | safeURL }}
 safeJS: {{ "(1*2)" | safeJS | safeJS }}
+plainify: {{ plainify  "Hello <strong>world</strong>, gophers!" }}
 `
 	expected := `chomp: <p>Blockhead</p>
 dateFormat: Wednesday, Jan 21, 2015
@@ -151,6 +152,7 @@ safeHTML: Bat&Man
 safeCSS: Bat&amp;Man
 safeURL: http://gohugo.io
 safeJS: (1*2)
+plainify: Hello world, gophers!
 `
 
 	var b bytes.Buffer