You can use the `.Param` method to call these values into your template. The following will first look for an `image` param in a specific content's [front matter]. If not found, Hugo will look for an `image` param in your site's configuration:
The `Param` method may not consider empty strings in a content's front matter as "not found." If you are setting preconfigured front matter fields to empty strings using Hugo's archetypes, it may be best to use the [`default` function](/functions/default/) instead of `Param`. See the [related issue on GitHub](https://github.com/gohugoio/hugo/issues/3366).