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@rridley
Have you checked out the Getting started page on the IndieWeb wiki?
https://indieweb.org/Getting_Started
Feel free to tag #IndieWeb if you want any specific pieces of advice.
They also have a page to answer your other question "is it worth it"
https://indieweb.org/why
Though for me, being able to share one of my blog links here and have responses from Mastodon show up on my website is super cool...
{{< /unsafe >}}